Email marketing is a powerful tool for acquiring, engaging, and retaining customers to help your business thrive. This page describes four types of email marketing: email newsletters, acquisition emails, retention emails, and promotional emails.

Email Newsletters

Email Newsletters are some of the most common and popular forms of email marketing. Use email newsletters to provide your subscribers with timely, expected, and helpful updates from your brand. Include thought leadership or how-tos, announcements about your product or service, insider-peeks into your business, or any other engaging content that adds value to your subscribers’ inboxes.